industries
Sports
Very few industries drive as much consumer and business interest, enthusiasm, and engagement than Sports. Activate is positioned as an expert in the space, with unique depth across all the revenue levers of the sports industry, from media services and experiences to ticketing and other venue management revenue streams, merchandising, sponsorship, advertising, and next-generation fan experiences. Our experience spans the ecosystem, including working with leagues, teams, and other rights owners as well as media companies and tech innovators.
What we do
Revenue growth strategy
Developing 3-year strategic and revenue growth roadmaps, activating the full set of sports revenue drivers (media, ticketing, sponsorship and advertising, merchandising, new experiences, operational and service excellence, etc.)
Sports revenue performance improvement
Data-driven performance improvement roadmaps, driving in-year returns on major revenue streams and operating costs
Sponsorship performance improvement
High-impact sponsorships revenue improvement roadmaps across the full funnel (prospecting, inventory management, solution development, consumer insights capabilities, etc.)
Ticketing optimization
Creating and implementing capabilities and processes to maximize ticketing revenue while optimizing fan experiences (segmentation, inventory management, sales channel strategies, dynamic pricing, suites sales, bundling, etc.)
Venue experience, investment strategy, and operations
Creating future-proof fan-experience driving long-term loyalty and revenue growth, driving major investment decisions and operating footprint
Brand development and audience engagement strategy
Building highly visible and engaging sports franchises across sports, sports-related experiences, new and existing assets, to drive long-term value creation
Sports segments
Leagues Teams Connected Fitness Licensing & merchandising Sports broadcasting Sports streaming Sports video games Sports venues & entertainment complexes Sports data & analytics Sports technology Sports equipment Sports apparel Sports memorabilia & collectibles
Impact examples
Example #1
Sponsorship revenue improvement for multi-team and concert arena
Grew advertising and marketing partnership opportunities for a multi-team venue through improved sales force effectiveness, targeting new advertisers and new categories, creating new signage (weighing demand, designating new opportunities for activations within the arena)
Example #2
Ticket sales and dynamic pricing process for major multi-sports venue
Developed the new ticket pricing structure and process to optimize revenues (including season tickets, singles and groups)
Example #3
Largest global sports betting company
Created the global strategic roadmap (across 27 markets) to deliver high the core sports gambling business in existing and new markets, while expanding into interactive entertainment – transforming the consumer offering, business model, and value creation narrative of the company
Example #4
Basketball team 3-year business and operating plan
Created the team’s business and operating plans, focused primarily on optimizing the team’s revenues in ticketing and sponsorship sales
Example #5
Sports video game publisher strategy
Developed the strategy to redefine the gaming company’s relationship with major league to determine the best route to bring new dedicated players to the game, enhance the league’s fan development, and optimize the game franchise’s value and profitability
Example #6
Sports programmer and digital publisher
Built the strategy to aggressively expand the company’s digital presence, including editorial coverage expansion, incorporating fantasy and sports gambling elements, and redefining the relationship between the television network and the digital channels to fully exploit the use of video and cross promote between the two properties