Technology:

Understand complex technology functionality, features, and use cases to inform the overall go-to-market strategy development

Voice of Customer:

Capture distinct customer needs, preferences, buying process, define personas, and identify priority segments, subsegments, and personna to target

Competitive Intelligence:

Specialized skills to analyze the competitive landscape, competitors’ apparent strategies, products/solutions, strengths and weaknesses. Formulate ways to compete including product changes, marketing narrative, sales tactics and stakeholder engagement, and enablement

Account-Based Plans:

Develop client-specific account-based marketing approaches, tailored to the needs of major target customers. Incorporate decision-making processes, major influencers, required touchpoints (e.g., direct decision-makers, influencers), major customer current solutions/products, underlying target customer industry trends, pain points, and requirements

Complex Decision-Making:

Define our client’s go-to-market strategies to address complex decision-making processes across multiple stakeholders within an target organization

Pricing Optimization:

Develop the right pricing metrics for a defensible price-value equation across enterprises and SMB, formulate the pricing structures that will maximize product-market fit and customer value delivery for each target segments, and create the pricing processes to develop lasting competitive advantages for our technology clients while implementing and managing pricing discipline and outcomes

Defining the right combination of sales motions and optimizing customer economics:

• Identify the optimal ways to sell and serve clients maximizing value delivery while ensuring sustainable economics

• Develop the right sales motions across customer segments across product-lead, inside, field, and channel sales, ensuring long-term defensibility and moats

• Build metrics to measure, track, and optimize customer economics based on their LTV potential vis-a-vis cost to acquire, serve, retain, and grow them

Channel Strategy:

• Create programs to shape relationships with channel partners both in established industry ecosystems (e.g. distributors, platforms, VARS, MSPs, and systems integrators) and through innovative custom strategic partnerships

• Identify how to manage effectively structure relationships with distributors and channel partners

Network:

Our network is unparalleled. Our B2B clients exist in a complex ecosystem where no business is an island. We are able to assemble the right mosaic of insights given unique access throughout our proprietary network that spans customers and decision makers, direct and indirect competitors, platforms, channels and potential strategic partners, emerging innovators, and established industry leaders and competitors

Marketing Programs:

Create effective marketing strategies combining compelling messaging, industry presence, air cover for sales execution, and sales collateral for B2B companies to communicate their value proposition, unique product features/functionality, value creation benefits, competitive differentiation, and confidence in the ability to realize long-term value

User and Consumer Insight:

Consumer research is part of our DNA as a firm; we field large-scale research studies, practically every week, to understand target users/customer’s behavior, preferences, and pain points across devices and channels.

Product Positioning and Differentiation:

Help determine how to create and package engaging programming, content,, features, devices, functionality, and experiences – against target users, audiences, and buyers

Customer Acquisition:

• Determine the most effective acquisition hooks and optimal channels for acquiring consumers (e.g. eCommerce, app stores, online marketplaces, aggregators, retail, third-party sellers, search (organic and paid)

• Enhance marketing capabilities and processes to optimize the management of the entire marketing funnel from demand and lead generation to guiding them through their journey to conversion, while developing the right set of metrics to manage effectiveness

• Define and implement the optimal technology stack and organization for maximum commercial impact

Data and Analytics:

Continuously optimize the GTM strategy based on tools to continuously track consumer behavior, usage, content preferences, monetization, and engagement

Pricing and Monetization:

• Identify the pricing metrics and monetization models that best align with consumer behaviors, consumption habits, buying preferences, and willingness/ability to pay (e.g., ad-supported, freemium, transactional, subscription)

• Define the pricing structure and packages to optimize product-market fit, customer acquisition, retention, growth, and perceived delivered value.

• Develop the pricing processes and commercial execution programs to maximize market impact (e.g., bundling, discounting, KPIs, goal-setting, incentives)

User Retention:

Measure and track customer usage behaviors to define the right value levers and how to impact them through initiatives to enhance customer value, loyalty programs, personalization, next best offers, CLT, etc.